Category: Layered Business Case
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Selling sustainability when the market stops paying for it
One sustainable B2B proposition is stalling in price negotiations. Another is expanding across blue-chip buyers. The difference is not the cause — it is the positioning. Kaneka’s Green Planet and Tony’s Open Chain, compared across seven dimensions.
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A Layered Business Case, Annotated
A worked example of the Layered Business Case — an anonymised deal between a Belgian prevention service and a Flemish hospital, with the reasoning behind every row made visible.
Future Of Selling 