Category: Value Co-Creation Cases
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The risk the supplier absorbed
Re-reading the 2014 Bekaert Dramix concrete-reinforcement case through the 2026 framework. Why the better product was not enough, what the supplier did about it, and how a single insurance product anticipated Risk and Resilience as a structural value dimension.
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Living at the customer
Re-reading the 2014 Bekaert textile carding case through the 2026 framework. What the case got right about co-creation, what it could not yet see about value capture, and why “living at the customer” matters more in the AI era, not less.
Future Of Selling 