Tag: value-co-creation
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Bekaert and the carding spike
How a dormant patent and a customer willing to risk a production line became a case of co-developing a product neither party could have designed alone.
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Bekaert and the concrete that reinforces itself
A second Bekaert case: how co-developing a new reinforcement method with the people who pour the concrete turned a century-old building practice into a jointly owned innovation.
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Actemium and the start-ups in the room
How a systems integrator turned itself into a broker between start-ups and its own customers — and discovered a form of co-creation that depends on bringing in a third party.
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CGI’s SPARK centres and the technologies on display
The innovation centres were never really showcases for CGI’s own products. They were venues where a supplier convened its technology ecosystem and its customers to co-create what came next.
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Rolls-Royce and the power by the hour
When a manufacturer charges for the outcome rather than the engine, supplier and customer become locked into co-creating a great experience — because only a great experience keeps the meter running.
Future Of Selling 