Tag: co-creation
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Salomon FoodWorld and the secret code of dishes
A meat producer stopped selling meat and started co-creating its customers’ menus — and in the process became indispensable to the restaurants it served.
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Rolls-Royce and the power by the hour
When a manufacturer charges for the outcome rather than the engine, supplier and customer become locked into co-creating a great experience — because only a great experience keeps the meter running.
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Selling a Future Nobody Can Predict
A decade ago, Robovision sold a defined solution against a fixed roadmap. Today it sells a capability for a future neither it nor its customer can yet describe — and that single change has rewritten what its salespeople must be.
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The Gentil Organisateur
How a consulting firm stopped selling software and started orchestrating change — and what it teaches every B2B supplier about what comes next.
Future Of Selling 